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Roundabout Industry Wire
De sociale media-industrie verandert met de snelheid van het licht.
Wij zijn er om je op de hoogte te houden van alle gebeurtenissen op de sociale kanalen
Spotlight nieuws
Snapchat is testing new features (that Instagram has had for months)
Snapchat has clearly fallen behind Instagram when it comes to user growth. In order to catch up, the app is testing a bunch of features...
Rogier Visser, Founder Roundabout social
Dec 10, 20181 min read
8 views
0 comments
Facebook Tests New 'Comment Quality' Feedback Option as it Looks to Boost Engagement
With Facebook looking to boost engagement, one of the key ways it can do so is by ensuring that users see the most engaging, interesting...
Rogier Visser, Founder Roundabout social
Dec 7, 20181 min read
9 views
0 comments
New Study Looks at Latest Instagram Best Practices, Including Hashtag Use and Caption Length
Instagram is on the rise, and will no doubt play a bigger part in the social media strategies of many businesses as we head into 2019....
Rogier Visser, Founder Roundabout social
Nov 28, 20182 min read
17 views
0 comments
WWF: How PR can help gain three times more conversions and cut ad spend by half
With a rude awakening in August this year, World Wide Fund for Nature (WWF) revealed it was behind a controversial campaign called “Ivory...
Rogier Visser, Founder Roundabout social
Nov 27, 20181 min read
11 views
0 comments
The Psychology of Colours in Marketing
Author: Else van Suchtelen Colour has a big influence on our behaviour. It doesn’t only change the way we see businesses and brands, but...
Rogier Visser, Founder Roundabout social
Nov 23, 20181 min read
20 views
0 comments
Instagram Flags Coming Profile Changes, for Both Regular and Business Users
Sneaking in ahead of the Thanksgiving break, Instagram has announcedthat its currently testing a few variations of profile formats, both...
Rogier Visser, Founder Roundabout social
Nov 22, 20181 min read
35 views
0 comments
Snapchat's Planning to Release Another New Version of Spectacles
Snapchat's ad business is getting on the right track, but the company's not yet on a path to profitability. Meanwhile, the app is still...
Rogier Visser, Founder Roundabout social
Nov 21, 20181 min read
8 views
0 comments
LinkedIn finally gets around to launching its own version of Stories
Hey, LinkedIn, what took you so long? The social network aimed primarily at professionals has finally heard about Stories, a feature...
Rogier Visser, Founder Roundabout social
Nov 21, 20181 min read
13 views
0 comments
Lasso, a Facebook app aimed on teens
Author: Esmé Bouhali In an attempt to get the youth back on their side, Facebook launched a music-filled video sharing app. Facebook was...
Rogier Visser, Founder Roundabout social
Nov 20, 20181 min read
13 views
0 comments
Snap Announces Lens Creative Partner Program to Boost Branded Lens Use
As Snapchat continues on its mission to find more ways to generate revenue, the platform is this week launching a new Creative Partner...
Rogier Visser, Founder Roundabout social
Nov 20, 20181 min read
18 views
0 comments
SMT's 2018 Social Media Spending Survey - Part 1: Key Channels of Focus
As you start planning for 2019, it's worth considering the latest trends and shifts in social media budgets - where businesses are...
Rogier Visser, Founder Roundabout social
Nov 19, 20181 min read
21 views
0 comments
Digital Video Ad Spend Is Accelerating
Digital video advertising revenue is moving at a rapid pace, with mobile video leading the way. That is according to the Interactive...
Rogier Visser, Founder Roundabout social
Nov 16, 20181 min read
13 views
0 comments
Digital ad spending grew to $49.5B in the first half of 2018, according to IAB
The online advertising business continues to grow at double-digit rates, according to the latest report from the Interactive Advertising...
Rogier Visser, Founder Roundabout social
Nov 16, 20181 min read
18 views
0 comments
60% Of Consumers Click On Mobile Ads At Least Once A Week
NEW YORK, Nov. 15, 2018 /PRNewswire-PRWeb/ -- Studies show that 60 percent of consumers will click on mobile ads weekly or more....
Rogier Visser, Founder Roundabout social
Nov 15, 20181 min read
15 views
0 comments
Singles Day: $1bn in sales in just 85 seconds
Author: Roy Soet Chinese e-commerce giant Alibaba has smashed records for its Singles Day, the world’s biggest 24-hour shopping event,...
Rogier Visser, Founder Roundabout social
Nov 14, 20181 min read
15 views
0 comments
Coca-Cola Wiped Its Social Media Accounts, Then Relaunched With a Positive, Happy New Look
The brand chose World Kindness Day for the repositioning If you looked at any of Coca-Cola’s social media accounts over the weekend, you...
Rogier Visser, Founder Roundabout social
Nov 14, 20181 min read
132 views
0 comments
Twitter boss hints that an edit button for tweets may finally be on its way
A quick peek into the Digital Trends’ archives reveals a 2013 article about how Twitter was considering introducing an editing tool for...
Rogier Visser, Founder Roundabout social
Nov 13, 20181 min read
7 views
0 comments
Pinterest Launches Instagram-Style Single Pin Feed in 'Following' Tab
Pinterest appears to be taking cues from Instagram with this latest update, adding a new, single Pin stream within the 'Following' tab to...
Rogier Visser, Founder Roundabout social
Nov 13, 20181 min read
15 views
0 comments
Pinterest brings you the 'following' feed in full size
Following the introduction of new shopping tools in October, Pinterest is putting renewed focus on content from people you follow with...
Rogier Visser, Founder Roundabout social
Nov 9, 20181 min read
15 views
0 comments
How to Make Chatbots Your Secret Holiday Weapon
The technology for artificial intelligence is rapidly maturing -- and, with it, the commercial uses for that AI are expanding. Enter the...
Rogier Visser, Founder Roundabout social
Nov 8, 20182 min read
6 views
0 comments
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