Roundabout Industry Wire

De sociale media-industrie verandert met de snelheid van het licht.
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Spotlight nieuws

Holiday ads...how do you nail it this year?🎅🏼

Amazon kicked off with a fantastic holiday ad. Getting us in the spirit for for the holiday season. The holiday season is the ultimate...

Rogier Visser, Founder Roundabout social

Nov 5, 20202 min read

590 views

0 comments

Take your influencer marketing to the next level

Influencer marketing has been the next new thing for a while now. It seems to work pretty well for businesses on Instagram too....

Roundabout Team

May 6, 20191 min read

57 views

0 comments

LinkedIn Advertising: Where to start?

After running more and more campaigns on LinkedIn for our clients, we have learned a lot about the advertising strategy and features of...

Roundabout Team

May 3, 20192 min read

48 views

0 comments

Get to know Facebook Advertisers With These Tools

There is a lot of talk about the problem of Facebook ads - often about how it tracks its users' information for targeted ads, or other...

Roundabout Team

Apr 30, 20193 min read

49 views

0 comments

Instagram Tests Hiding Like Counts to Reduce Focus on Vanity Metrics

As social media becomes more prominent, so too does the role it plays in society, whether that's in regards to the distribution of news...

Rogier Visser, Founder Roundabout social

Apr 23, 20191 min read

20 views

0 comments

Facebook Updates Ads Manager, Adds 'Cost Cap Bidding'

Facebook's rolling out an updated version of its Ads Manager app, with a new presentation format and new features. As explained by...

Rogier Visser, Founder Roundabout social

Apr 19, 20191 min read

27 views

0 comments

Facebook Adds New Options for Posting 3D Photos, Including 3D Photos in Stories

Facebook's 3D posts haven't gained huge traction as yet, but they do offer an interesting, engaging visual option, which is likely to see...

Roundabout Team

Apr 17, 20191 min read

43 views

0 comments

Snapchat Publishes New Report on the Evolution of Video Consumption

With video consumption behaviors evolving, online platforms are working to find the best way to re-direct TV viewers into their apps and...

Rogier Visser, Founder Roundabout social

Apr 16, 20192 min read

13 views

0 comments

How Brands Can Connect with Gen Z through Social Media Marketing

Most Instagram users will be at least somewhat familiar with the fashion brand Revolve. The company has successfully used celebrities and...

Rogier Visser, Founder Roundabout social

Apr 10, 20192 min read

21 views

0 comments

Why is Digital Marketing so Important for Business in 2019? [Infographic]

By now, you no doubt understand that digital marketing, in its various forms, should be a key part of any modern business approach. I...

Roundabout Team

Apr 8, 20191 min read

21 views

0 comments

Snapchat Announces a Range of New Tools at its First Ever Partner Summit

Snapchat has this week hosted its first ever Partner Summit, outlining a range of new initiatives and tools designed to help third-party...

Rogier Visser, Founder Roundabout social

Apr 5, 20191 min read

8 views

0 comments

Facebook Will Now Provide Detail as to Why You're Seeing Each Post in Your News Feed

While Facebook's News Feed algorithm has been in place since 2013, many users are still unaware of how it works - or even that it exists...

Rogier Visser, Founder Roundabout social

Apr 1, 20192 min read

6 views

0 comments

LinkedIn Announces New Data Partnership with Adobe to Improve Ad Targeting

LinkedIn continues to expand its audience targeting capability, this time through a new partnership with Adobe which will expand...

Roundabout Team

Mar 28, 20191 min read

14 views

0 comments

Instagram Launches 'Checkout on Instagram' to Facilitate In-App Shopping

It's happening. After edging towards eCommerce for some time, and evolving its various tools to better facilitate on-platform shopping,...

Roundabout Team

Mar 26, 20191 min read

14 views

0 comments

Facebook's Next Major Shift is Likely to Come via its Blockchain Project

A year ago, Facebook announced a major management shake-up, which, among other moves, saw Messenger chief, and former PayPal president,...

Rogier Visser, Founder Roundabout social

Mar 25, 20192 min read

12 views

0 comments

Snapchat Launches First Voice-Activated Promoted Lens for Upcoming Movie 'Shazam'

Snapchat is looking to add another element to its Promoted Lens options with the launch of a voice-activated AR effect as part of a...

Rogier Visser, Founder Roundabout social

Mar 22, 20191 min read

11 views

0 comments

LinkedIn Adds New Ad Targeting Options, Including Lookalike Audiences

After recently launching a new Interest Targeting option for LinkedIn ads, which is based on the content people engage with on the...

Rogier Visser, Founder Roundabout social

Mar 21, 20192 min read

16 views

0 comments

Instagram's Testing a New Format for Stories Options

Instagram is testing out a new format for its Stories camera, which harks back to traditional photographic process by providing a...

Rogier Visser, Founder Roundabout social

Mar 19, 20191 min read

11 views

0 comments

Snapchat Will Reportedly Launch a New, In-App Gaming Platform Next Month

As Snapchat looks to improve its business prospects in the face of slowing audience growth, one area that it's keen to expand upon is...

Rogier Visser, Founder Roundabout social

Mar 18, 20192 min read

17 views

0 comments

Facebook Outlines Ongoing Efforts to Connect the World, and Boost Platform Usage

Facebook currently has more than 2.3 billion users, which is over half of the globally connected population (4.2b). That means that the...

Roundabout Team

Mar 8, 20192 min read

5 views

0 comments