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Roundabout Industry Wire
De sociale media-industrie verandert met de snelheid van het licht.
Wij zijn er om je op de hoogte te houden van alle gebeurtenissen op de sociale kanalen
Spotlight nieuws
Holiday ads...how do you nail it this year?🎅🏼
Amazon kicked off with a fantastic holiday ad. Getting us in the spirit for for the holiday season. The holiday season is the ultimate...
Rogier Visser, Founder Roundabout social
Nov 5, 20202 min read
590 views
0 comments
Take your influencer marketing to the next level
Influencer marketing has been the next new thing for a while now. It seems to work pretty well for businesses on Instagram too....
Roundabout Team
May 6, 20191 min read
57 views
0 comments
LinkedIn Advertising: Where to start?
After running more and more campaigns on LinkedIn for our clients, we have learned a lot about the advertising strategy and features of...
Roundabout Team
May 3, 20192 min read
48 views
0 comments
Get to know Facebook Advertisers With These Tools
There is a lot of talk about the problem of Facebook ads - often about how it tracks its users' information for targeted ads, or other...
Roundabout Team
Apr 30, 20193 min read
49 views
0 comments
Instagram Tests Hiding Like Counts to Reduce Focus on Vanity Metrics
As social media becomes more prominent, so too does the role it plays in society, whether that's in regards to the distribution of news...
Rogier Visser, Founder Roundabout social
Apr 23, 20191 min read
20 views
0 comments
Facebook Updates Ads Manager, Adds 'Cost Cap Bidding'
Facebook's rolling out an updated version of its Ads Manager app, with a new presentation format and new features. As explained by...
Rogier Visser, Founder Roundabout social
Apr 19, 20191 min read
27 views
0 comments
Facebook Adds New Options for Posting 3D Photos, Including 3D Photos in Stories
Facebook's 3D posts haven't gained huge traction as yet, but they do offer an interesting, engaging visual option, which is likely to see...
Roundabout Team
Apr 17, 20191 min read
43 views
0 comments
Snapchat Publishes New Report on the Evolution of Video Consumption
With video consumption behaviors evolving, online platforms are working to find the best way to re-direct TV viewers into their apps and...
Rogier Visser, Founder Roundabout social
Apr 16, 20192 min read
13 views
0 comments
How Brands Can Connect with Gen Z through Social Media Marketing
Most Instagram users will be at least somewhat familiar with the fashion brand Revolve. The company has successfully used celebrities and...
Rogier Visser, Founder Roundabout social
Apr 10, 20192 min read
21 views
0 comments
![Why is Digital Marketing so Important for Business in 2019? [Infographic]](https://static.wixstatic.com/media/a30988_7f7cf60c46c14570939642c5623c2e2c~mv2.jpg/v1/fill/w_717,h_539,fp_0.50_0.50,lg_1,q_90,enc_avif,quality_auto/a30988_7f7cf60c46c14570939642c5623c2e2c~mv2.jpg)
Why is Digital Marketing so Important for Business in 2019? [Infographic]
By now, you no doubt understand that digital marketing, in its various forms, should be a key part of any modern business approach. I...
Roundabout Team
Apr 8, 20191 min read
21 views
0 comments
Snapchat Announces a Range of New Tools at its First Ever Partner Summit
Snapchat has this week hosted its first ever Partner Summit, outlining a range of new initiatives and tools designed to help third-party...
Rogier Visser, Founder Roundabout social
Apr 5, 20191 min read
8 views
0 comments
Facebook Will Now Provide Detail as to Why You're Seeing Each Post in Your News Feed
While Facebook's News Feed algorithm has been in place since 2013, many users are still unaware of how it works - or even that it exists...
Rogier Visser, Founder Roundabout social
Apr 1, 20192 min read
6 views
0 comments
LinkedIn Announces New Data Partnership with Adobe to Improve Ad Targeting
LinkedIn continues to expand its audience targeting capability, this time through a new partnership with Adobe which will expand...
Roundabout Team
Mar 28, 20191 min read
14 views
0 comments
Instagram Launches 'Checkout on Instagram' to Facilitate In-App Shopping
It's happening. After edging towards eCommerce for some time, and evolving its various tools to better facilitate on-platform shopping,...
Roundabout Team
Mar 26, 20191 min read
14 views
0 comments
Facebook's Next Major Shift is Likely to Come via its Blockchain Project
A year ago, Facebook announced a major management shake-up, which, among other moves, saw Messenger chief, and former PayPal president,...
Rogier Visser, Founder Roundabout social
Mar 25, 20192 min read
12 views
0 comments
Snapchat Launches First Voice-Activated Promoted Lens for Upcoming Movie 'Shazam'
Snapchat is looking to add another element to its Promoted Lens options with the launch of a voice-activated AR effect as part of a...
Rogier Visser, Founder Roundabout social
Mar 22, 20191 min read
11 views
0 comments
LinkedIn Adds New Ad Targeting Options, Including Lookalike Audiences
After recently launching a new Interest Targeting option for LinkedIn ads, which is based on the content people engage with on the...
Rogier Visser, Founder Roundabout social
Mar 21, 20192 min read
16 views
0 comments
Instagram's Testing a New Format for Stories Options
Instagram is testing out a new format for its Stories camera, which harks back to traditional photographic process by providing a...
Rogier Visser, Founder Roundabout social
Mar 19, 20191 min read
11 views
0 comments
Snapchat Will Reportedly Launch a New, In-App Gaming Platform Next Month
As Snapchat looks to improve its business prospects in the face of slowing audience growth, one area that it's keen to expand upon is...
Rogier Visser, Founder Roundabout social
Mar 18, 20192 min read
17 views
0 comments
Facebook Outlines Ongoing Efforts to Connect the World, and Boost Platform Usage
Facebook currently has more than 2.3 billion users, which is over half of the globally connected population (4.2b). That means that the...
Roundabout Team
Mar 8, 20192 min read
5 views
0 comments
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