Roundabout Industry Wire

De sociale media-industrie verandert met de snelheid van het licht.
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Spotlight nieuws

Holiday ads...how do you nail it this year?🎅🏼

Amazon kicked off with a fantastic holiday ad. Getting us in the spirit for for the holiday season. The holiday season is the ultimate...

Rogier Visser, Founder Roundabout social

Nov 5, 20202 min read

590 views

0 comments

Get to know Facebook Advertisers With These Tools

There is a lot of talk about the problem of Facebook ads - often about how it tracks its users' information for targeted ads, or other...

Roundabout Team

Apr 30, 20193 min read

49 views

0 comments

Facebook Updates Ads Manager, Adds 'Cost Cap Bidding'

Facebook's rolling out an updated version of its Ads Manager app, with a new presentation format and new features. As explained by...

Rogier Visser, Founder Roundabout social

Apr 19, 20191 min read

27 views

0 comments

Facebook Adds New Options for Posting 3D Photos, Including 3D Photos in Stories

Facebook's 3D posts haven't gained huge traction as yet, but they do offer an interesting, engaging visual option, which is likely to see...

Roundabout Team

Apr 17, 20191 min read

43 views

0 comments

Facebook Will Now Provide Detail as to Why You're Seeing Each Post in Your News Feed

While Facebook's News Feed algorithm has been in place since 2013, many users are still unaware of how it works - or even that it exists...

Rogier Visser, Founder Roundabout social

Apr 1, 20192 min read

6 views

0 comments

Facebook's Next Major Shift is Likely to Come via its Blockchain Project

A year ago, Facebook announced a major management shake-up, which, among other moves, saw Messenger chief, and former PayPal president,...

Rogier Visser, Founder Roundabout social

Mar 25, 20192 min read

12 views

0 comments

Snapchat Will Reportedly Launch a New, In-App Gaming Platform Next Month

As Snapchat looks to improve its business prospects in the face of slowing audience growth, one area that it's keen to expand upon is...

Rogier Visser, Founder Roundabout social

Mar 18, 20192 min read

17 views

0 comments

Facebook Outlines Ongoing Efforts to Connect the World, and Boost Platform Usage

Facebook currently has more than 2.3 billion users, which is over half of the globally connected population (4.2b). That means that the...

Roundabout Team

Mar 8, 20192 min read

5 views

0 comments

Twitter Adds New Insights into the Best Times to Post Video Content to Media Studio

I've always found it a little strange that Twitter hasn't done more with its data and analytics, leaving it up to users to revert to...

Roundabout Team

Mar 7, 20191 min read

7 views

0 comments

Facebook Announces 'Facebook Showcase' Premium Video Advertising Option

While Facebook's Watch platform hasn't yet become the traditional TV rival Facebook hoped it might, that hasn't slowed The Social...

Roundabout Team

Feb 27, 20191 min read

8 views

0 comments

Facebook's Migrating All Ad Campaigns to Campaign Budget Optimization [Infographic]

Earlier this month, Facebook announced that, starting in September, all Facebook ad campaigns - both new and existing - will be migrated...

Rogier Visser, Founder Roundabout social

Feb 25, 20191 min read

16 views

0 comments

Facebook Changes Location Settings on Android to Reassure Users

As Facebook faces even more questions about how it tracks and utilizes audience data, The Social Network has this week sought to address...

Rogier Visser, Founder Roundabout social

Feb 22, 20191 min read

10 views

0 comments

New Report Looks at the Latest Trends in Facebook Page Engagement

What's working on Facebook now, and how can you improve your Facebook Page engagement in 2019? To help get you on the right track, social...

Roundabout Team

Feb 15, 20191 min read

11 views

0 comments

Facebook's Planning to Integrate its Messaging Platforms to Simplify Cross-Communication

This could be a major shift for social media, and for digital marketers specifically. According to a new report in The New York Times,...

Rogier Visser, Founder Roundabout social

Jan 28, 20191 min read

11 views

0 comments

Facebook now lets you create petitions for social causes

In the past few years, Facebook’s been concentrating on community-based features like Candidate Info and Town Hall to increase users’...

Rogier Visser, Founder Roundabout social

Jan 21, 20191 min read

8 views

0 comments

Facebook Offers More Cross-Posting Options to Better Connect Instagram and Facebook

It's pretty much to be expected, but as you may have noticed, Facebook is slowly adding in more ways to cross-post your content between...

Rogier Visser, Founder Roundabout social

Jan 18, 20191 min read

14 views

0 comments

Facebook Adds New CTA Stickers for Page Stories

Facebook Stories hasn't yet become an essential element of the on-platform experience, though usage of the option is growing. Sure,...

Rogier Visser, Founder Roundabout social

Jan 3, 20191 min read

21 views

0 comments

Instagram CPCs, CPMs drop as click-throughs continue to climb

AdStage's Paid Media report offers Q3 benchmark metrics for CPC, CPM and CTR across Facebook, Instagram, LinkedIn and Twitter. Instagram...

Rogier Visser, Founder Roundabout social

Dec 27, 20182 min read

17 views

0 comments

Twitter Rolls Out New Button to Easily Switch Between Chronological and Algorithmic Timeline

After announcing it back in September, and rolling out an initial test with selected users last month, Twitter is now bringing it's new...

Rogier Visser, Founder Roundabout social

Dec 19, 20181 min read

10 views

0 comments

Facebook Adds New Camera Tools to Messenger, Including Boomerang and Selfie Mode

Just ahead of the holiday break, Facebook has added three new camera tools to Messenger, giving users more options to help share their...

Rogier Visser, Founder Roundabout social

Dec 18, 20181 min read

13 views

0 comments