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Roundabout Industry Wire
De sociale media-industrie verandert met de snelheid van het licht.
Wij zijn er om je op de hoogte te houden van alle gebeurtenissen op de sociale kanalen
Spotlight nieuws
Rogier Visser, Founder Roundabout social
Jan 4, 20191 min read
Snapchat Releases Trend Predictions for 2019
Looking to connect with younger users in 2019? If you are, Snapchat has released a new listing of key trend predictions for the year...
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Rogier Visser, Founder Roundabout social
Jan 3, 20191 min read
Facebook Adds New CTA Stickers for Page Stories
Facebook Stories hasn't yet become an essential element of the on-platform experience, though usage of the option is growing. Sure,...
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Rogier Visser, Founder Roundabout social
Jan 2, 20193 min read
4 Simple Elements of a Successful Social Media Advertising Campaign
Social media marketing is a very odd thing. On one hand, social media is a medium which enables brands to dazzle and delight users, in an...
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Rogier Visser, Founder Roundabout social
Dec 27, 20182 min read
Instagram CPCs, CPMs drop as click-throughs continue to climb
AdStage's Paid Media report offers Q3 benchmark metrics for CPC, CPM and CTR across Facebook, Instagram, LinkedIn and Twitter. Instagram...
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Rogier Visser, Founder Roundabout social
Dec 21, 20183 min read
7 Top Content Marketing Trends You Can't Ignore in 2019
It's time to get serious about your content marketing efforts in 2019. Content is at the core of our digital and social, always on,...
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Rogier Visser, Founder Roundabout social
Dec 20, 20182 min read
How to Measure the ROI of Your Digital Marketing Campaigns
Most businesses struggle to establish digital marketing activities lead to actual growth and increased revenue. According to Hubspot’s...
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Rogier Visser, Founder Roundabout social
Dec 19, 20181 min read
Twitter Rolls Out New Button to Easily Switch Between Chronological and Algorithmic Timeline
After announcing it back in September, and rolling out an initial test with selected users last month, Twitter is now bringing it's new...
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Rogier Visser, Founder Roundabout social
Dec 18, 20181 min read
Facebook Adds New Camera Tools to Messenger, Including Boomerang and Selfie Mode
Just ahead of the holiday break, Facebook has added three new camera tools to Messenger, giving users more options to help share their...
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Rogier Visser, Founder Roundabout social
Dec 14, 20182 min read
7 Quick Instagram Ad Hacks for Ecommerce
Everyone's using Instagram as part of their marketing blitz. Here's how to help your Instagram ads soar above your competitors'. Last...
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Rogier Visser, Founder Roundabout social
Dec 12, 20181 min read
Facebook Releases New Report on Key Trends to Watch in 2019
Facebook has released a new, 33-page report which identifies key trends that have seen significant increases in discussion volume in...
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Rogier Visser, Founder Roundabout social
Dec 12, 20181 min read
Facebook's Adding Search as an Ad Placement Option, Providing New Opportunities
Facebook is 'running a small test' of ads in search results as it seeks new options to help offset the slowdown in overall revenue...
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Rogier Visser, Founder Roundabout social
Dec 11, 20181 min read
Snapchat Launches 'Solutions in a Snap' Ad Overview Series
Snapchat has launched a new series of short videos in order to help educate advertisers on the range of ad options it has available, and...
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Rogier Visser, Founder Roundabout social
Dec 11, 20181 min read
Instagram launches walkie-talkie voice messaging
You’d think Facebook would be faster at copying itself. Five years after Facebook Messenger took a cue from WhatsApp and Voxer to launch...
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Rogier Visser, Founder Roundabout social
Dec 10, 20181 min read
Snapchat is testing new features (that Instagram has had for months)
Snapchat has clearly fallen behind Instagram when it comes to user growth. In order to catch up, the app is testing a bunch of features...
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Rogier Visser, Founder Roundabout social
Dec 7, 20181 min read
Facebook Tests New 'Comment Quality' Feedback Option as it Looks to Boost Engagement
With Facebook looking to boost engagement, one of the key ways it can do so is by ensuring that users see the most engaging, interesting...
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Rogier Visser, Founder Roundabout social
Nov 27, 20181 min read
WWF: How PR can help gain three times more conversions and cut ad spend by half
With a rude awakening in August this year, World Wide Fund for Nature (WWF) revealed it was behind a controversial campaign called “Ivory...
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Rogier Visser, Founder Roundabout social
Nov 23, 20181 min read
The Psychology of Colours in Marketing
Author: Else van Suchtelen Colour has a big influence on our behaviour. It doesn’t only change the way we see businesses and brands, but...
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Rogier Visser, Founder Roundabout social
Nov 21, 20181 min read
LinkedIn finally gets around to launching its own version of Stories
Hey, LinkedIn, what took you so long? The social network aimed primarily at professionals has finally heard about Stories, a feature...
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Rogier Visser, Founder Roundabout social
Nov 20, 20181 min read
Snap Announces Lens Creative Partner Program to Boost Branded Lens Use
As Snapchat continues on its mission to find more ways to generate revenue, the platform is this week launching a new Creative Partner...
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Rogier Visser, Founder Roundabout social
Nov 19, 20181 min read
SMT's 2018 Social Media Spending Survey - Part 1: Key Channels of Focus
As you start planning for 2019, it's worth considering the latest trends and shifts in social media budgets - where businesses are...
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