Roundabout Industry Wire

De sociale media-industrie verandert met de snelheid van het licht.
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Spotlight nieuws

Holiday ads...how do you nail it this year?🎅🏼

Amazon kicked off with a fantastic holiday ad. Getting us in the spirit for for the holiday season. The holiday season is the ultimate...

Rogier Visser, Founder Roundabout social

Nov 5, 20202 min read

590 views

0 comments

Take your influencer marketing to the next level

Influencer marketing has been the next new thing for a while now. It seems to work pretty well for businesses on Instagram too....

Roundabout Team

May 6, 20191 min read

57 views

0 comments

Instagram Tests Hiding Like Counts to Reduce Focus on Vanity Metrics

As social media becomes more prominent, so too does the role it plays in society, whether that's in regards to the distribution of news...

Rogier Visser, Founder Roundabout social

Apr 23, 20191 min read

20 views

0 comments

Facebook Updates Ads Manager, Adds 'Cost Cap Bidding'

Facebook's rolling out an updated version of its Ads Manager app, with a new presentation format and new features. As explained by...

Rogier Visser, Founder Roundabout social

Apr 19, 20191 min read

27 views

0 comments

Facebook Adds New Options for Posting 3D Photos, Including 3D Photos in Stories

Facebook's 3D posts haven't gained huge traction as yet, but they do offer an interesting, engaging visual option, which is likely to see...

Roundabout Team

Apr 17, 20191 min read

43 views

0 comments

How Brands Can Connect with Gen Z through Social Media Marketing

Most Instagram users will be at least somewhat familiar with the fashion brand Revolve. The company has successfully used celebrities and...

Rogier Visser, Founder Roundabout social

Apr 10, 20192 min read

21 views

0 comments

Why is Digital Marketing so Important for Business in 2019? [Infographic]

By now, you no doubt understand that digital marketing, in its various forms, should be a key part of any modern business approach. I...

Roundabout Team

Apr 8, 20191 min read

21 views

0 comments

Snapchat Announces a Range of New Tools at its First Ever Partner Summit

Snapchat has this week hosted its first ever Partner Summit, outlining a range of new initiatives and tools designed to help third-party...

Rogier Visser, Founder Roundabout social

Apr 5, 20191 min read

8 views

0 comments

Facebook Will Now Provide Detail as to Why You're Seeing Each Post in Your News Feed

While Facebook's News Feed algorithm has been in place since 2013, many users are still unaware of how it works - or even that it exists...

Rogier Visser, Founder Roundabout social

Apr 1, 20192 min read

6 views

0 comments

LinkedIn Announces New Data Partnership with Adobe to Improve Ad Targeting

LinkedIn continues to expand its audience targeting capability, this time through a new partnership with Adobe which will expand...

Roundabout Team

Mar 28, 20191 min read

14 views

0 comments

Instagram Launches 'Checkout on Instagram' to Facilitate In-App Shopping

It's happening. After edging towards eCommerce for some time, and evolving its various tools to better facilitate on-platform shopping,...

Roundabout Team

Mar 26, 20191 min read

14 views

0 comments

Snapchat Launches First Voice-Activated Promoted Lens for Upcoming Movie 'Shazam'

Snapchat is looking to add another element to its Promoted Lens options with the launch of a voice-activated AR effect as part of a...

Rogier Visser, Founder Roundabout social

Mar 22, 20191 min read

11 views

0 comments

LinkedIn Adds New Ad Targeting Options, Including Lookalike Audiences

After recently launching a new Interest Targeting option for LinkedIn ads, which is based on the content people engage with on the...

Rogier Visser, Founder Roundabout social

Mar 21, 20192 min read

16 views

0 comments

Instagram's Testing a New Format for Stories Options

Instagram is testing out a new format for its Stories camera, which harks back to traditional photographic process by providing a...

Rogier Visser, Founder Roundabout social

Mar 19, 20191 min read

11 views

0 comments

Facebook Outlines Ongoing Efforts to Connect the World, and Boost Platform Usage

Facebook currently has more than 2.3 billion users, which is over half of the globally connected population (4.2b). That means that the...

Roundabout Team

Mar 8, 20192 min read

5 views

0 comments

Twitter Adds New Insights into the Best Times to Post Video Content to Media Studio

I've always found it a little strange that Twitter hasn't done more with its data and analytics, leaving it up to users to revert to...

Roundabout Team

Mar 7, 20191 min read

7 views

0 comments

Which Types of Headlines Drive the Most Content Engagement Post-Click? [New Data]

A few weeks ago, inPowered labs released it's report “200 Content Amplification Headlines that Drove Ridiculous Amounts of Engagement...

Rogier Visser, Founder Roundabout social

Mar 5, 20192 min read

8 views

0 comments

Pinterest Adds More Ways for Businesses to Share and Promote their Products

Ahead of a potential IPO later in the year, Pinterest is ramping up its eCommerce tools, this time through the addition of new product...

Rogier Visser, Founder Roundabout social

Mar 5, 20191 min read

7 views

0 comments

TikTok is Rising - But Will it Be a Relevant Platform for Brands?

There's always some new social media app on the market, some rising platform or tool which is destined to become 'the next big thing'....

Rogier Visser, Founder Roundabout social

Feb 28, 20192 min read

5 views

0 comments

Facebook Announces 'Facebook Showcase' Premium Video Advertising Option

While Facebook's Watch platform hasn't yet become the traditional TV rival Facebook hoped it might, that hasn't slowed The Social...

Roundabout Team

Feb 27, 20191 min read

8 views

0 comments