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Roundabout Industry Wire
De sociale media-industrie verandert met de snelheid van het licht.
Wij zijn er om je op de hoogte te houden van alle gebeurtenissen op de sociale kanalen
Spotlight nieuws
Rogier Visser, Founder Roundabout social
Nov 5, 20202 min read
Holiday ads...how do you nail it this year?🎅🏼
Amazon kicked off with a fantastic holiday ad. Getting us in the spirit for for the holiday season. The holiday season is the ultimate...
590 views
0 comments
Roundabout Team
May 6, 20191 min read
Take your influencer marketing to the next level
Influencer marketing has been the next new thing for a while now. It seems to work pretty well for businesses on Instagram too....
57 views
0 comments
Rogier Visser, Founder Roundabout social
Apr 23, 20191 min read
Instagram Tests Hiding Like Counts to Reduce Focus on Vanity Metrics
As social media becomes more prominent, so too does the role it plays in society, whether that's in regards to the distribution of news...
19 views
0 comments
Rogier Visser, Founder Roundabout social
Apr 19, 20191 min read
Facebook Updates Ads Manager, Adds 'Cost Cap Bidding'
Facebook's rolling out an updated version of its Ads Manager app, with a new presentation format and new features. As explained by...
27 views
0 comments
Roundabout Team
Apr 17, 20191 min read
Facebook Adds New Options for Posting 3D Photos, Including 3D Photos in Stories
Facebook's 3D posts haven't gained huge traction as yet, but they do offer an interesting, engaging visual option, which is likely to see...
43 views
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Rogier Visser, Founder Roundabout social
Apr 10, 20192 min read
How Brands Can Connect with Gen Z through Social Media Marketing
Most Instagram users will be at least somewhat familiar with the fashion brand Revolve. The company has successfully used celebrities and...
21 views
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![Why is Digital Marketing so Important for Business in 2019? [Infographic]](https://static.wixstatic.com/media/a30988_7f7cf60c46c14570939642c5623c2e2c~mv2.jpg/v1/fill/w_717,h_539,fp_0.50_0.50,lg_1,q_90,enc_auto/a30988_7f7cf60c46c14570939642c5623c2e2c~mv2.jpg)
Roundabout Team
Apr 8, 20191 min read
Why is Digital Marketing so Important for Business in 2019? [Infographic]
By now, you no doubt understand that digital marketing, in its various forms, should be a key part of any modern business approach. I...
21 views
0 comments
Rogier Visser, Founder Roundabout social
Apr 5, 20191 min read
Snapchat Announces a Range of New Tools at its First Ever Partner Summit
Snapchat has this week hosted its first ever Partner Summit, outlining a range of new initiatives and tools designed to help third-party...
8 views
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Rogier Visser, Founder Roundabout social
Apr 1, 20192 min read
Facebook Will Now Provide Detail as to Why You're Seeing Each Post in Your News Feed
While Facebook's News Feed algorithm has been in place since 2013, many users are still unaware of how it works - or even that it exists...
6 views
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Roundabout Team
Mar 28, 20191 min read
LinkedIn Announces New Data Partnership with Adobe to Improve Ad Targeting
LinkedIn continues to expand its audience targeting capability, this time through a new partnership with Adobe which will expand...
14 views
0 comments
Roundabout Team
Mar 26, 20191 min read
Instagram Launches 'Checkout on Instagram' to Facilitate In-App Shopping
It's happening. After edging towards eCommerce for some time, and evolving its various tools to better facilitate on-platform shopping,...
14 views
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Rogier Visser, Founder Roundabout social
Mar 22, 20191 min read
Snapchat Launches First Voice-Activated Promoted Lens for Upcoming Movie 'Shazam'
Snapchat is looking to add another element to its Promoted Lens options with the launch of a voice-activated AR effect as part of a...
11 views
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Rogier Visser, Founder Roundabout social
Mar 21, 20192 min read
LinkedIn Adds New Ad Targeting Options, Including Lookalike Audiences
After recently launching a new Interest Targeting option for LinkedIn ads, which is based on the content people engage with on the...
16 views
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Rogier Visser, Founder Roundabout social
Mar 19, 20191 min read
Instagram's Testing a New Format for Stories Options
Instagram is testing out a new format for its Stories camera, which harks back to traditional photographic process by providing a...
11 views
0 comments
Roundabout Team
Mar 8, 20192 min read
Facebook Outlines Ongoing Efforts to Connect the World, and Boost Platform Usage
Facebook currently has more than 2.3 billion users, which is over half of the globally connected population (4.2b). That means that the...
5 views
0 comments
Roundabout Team
Mar 7, 20191 min read
Twitter Adds New Insights into the Best Times to Post Video Content to Media Studio
I've always found it a little strange that Twitter hasn't done more with its data and analytics, leaving it up to users to revert to...
7 views
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![Which Types of Headlines Drive the Most Content Engagement Post-Click? [New Data]](https://static.wixstatic.com/media/a30988_47afbd9224aa48e1b9175aafc8ae1890~mv2.jpg/v1/fill/w_1438,h_1080,fp_0.50_0.50,q_90,enc_auto/a30988_47afbd9224aa48e1b9175aafc8ae1890~mv2.jpg)
Rogier Visser, Founder Roundabout social
Mar 5, 20192 min read
Which Types of Headlines Drive the Most Content Engagement Post-Click? [New Data]
A few weeks ago, inPowered labs released it's report “200 Content Amplification Headlines that Drove Ridiculous Amounts of Engagement...
8 views
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Rogier Visser, Founder Roundabout social
Mar 5, 20191 min read
Pinterest Adds More Ways for Businesses to Share and Promote their Products
Ahead of a potential IPO later in the year, Pinterest is ramping up its eCommerce tools, this time through the addition of new product...
7 views
0 comments
Rogier Visser, Founder Roundabout social
Feb 28, 20192 min read
TikTok is Rising - But Will it Be a Relevant Platform for Brands?
There's always some new social media app on the market, some rising platform or tool which is destined to become 'the next big thing'....
5 views
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Roundabout Team
Feb 27, 20191 min read
Facebook Announces 'Facebook Showcase' Premium Video Advertising Option
While Facebook's Watch platform hasn't yet become the traditional TV rival Facebook hoped it might, that hasn't slowed The Social...
8 views
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