RoundAbout

What is Social Advertising?
Social advertising is the unique way to reach your audience through Social Media
and present your advertisement to the right person at the right time.


Our model is unique in many ways. The combination of technology and our team creates a stunning model that outperformes any other online channel.

Starting is easy…
  • Meet the
    team
  • Connect with
    our dashboard
  • Start
    counting
    the
    results

  • #Audience

    We start our journey with finding the right audience through Social Listening with the special software of Roundabout.

  • #Content

    Your content is your weapon. We build a fantastic campaign based on your unique content.

  • #Conversion

    We build a unique “hard-stop” into the campaign funnel. This means every transaction will cost you a maximum amount per deal. What we call the CPA (cost per acquisition).

  • #Optimalisation

    Our unique system starts using your budget for the campaigns. But not just dollar by dollar. The system automatically optimizes your budget to the best performing combination based on the CPA (hard-stop).


#Audience

Through our unique social listening tool we are able to discover target audiences specific for your brand , product or service. These new audiences are harvested from social media and turned into the right lookalike or real-audience in our social media advertising. In some cases we target the Lookalike audience, or in other cases find the matching audience in for example Facebook where we created them from listening into Twitter hashtags.


#Content

Our team connects with your brand manager or agency to build a content campaign that is going to be used in the advertisement. In order to succeed we aim to split this content into several different sets which we show to the target audiences we build in from the Social Listening…


#Conversion

After warming up the audience with awareness and engagement campaigns we start to convert your best performing audience into buyers or subscribers. We set a hard CPA ( Cost per acquisition) to make sure we don’t spin out with your budget and start to convert the audience. This all takes place in a semi-automated way where budgets are being driven to the best performing combination of audience and content. These dynamic budget shifts take place every 6 hours.


#Optimalisation

In order to create a converting social advertising campaign that is successful our system optimizes continuously. Every moment that your campaign runs it is being optimized through a unique technology. Against the set CPA the target audiences are being tested, these keep on coming from social discovery. Our automated system for budget location is constantly shifting the budget to give the most to the best performing ad-set combination.


Case Randstad

For Randstad our team is working.



#Business model
We care about things being easy and simple
that is the same in the way we work for you
our model is based on success. If you are successful, so are we.
35% is the fee that comes along with that success. You pay us a fee based on your results, in simple understanding, you pay us 35% of the successfull budget we’ve spend for you in your campagnes.

One time setup-fee is 950,- euro

I want to know everything, tell me more…